"BASAL" is the abbreviation of Buy and save a life and "T4B" is Tayamika for BASAL. In 2016 the Fashion Designer Petronella Mahachi came together with Leading Support for Humanity (LSFH) a Social enterprise parent company of BASAL. A fusion of Petronella Mahachi's Tayamika Brand and Leading Support for Humanity gave birth to BASAL T4B. Petronella Mahachi's purpose is to use her talent to make a positive difference in her community and the world. While Ayotunde Falana a volunteer Co Founder of Leading Support for Humanity believes in using BASAL to support the development of humanity and mankind.